Stop guessing why your emails miss the inbox
A practical, step-by-step deliverability checklist for marketers and solo founders who already send — and need a repeatable pre-flight process.
Auth → list hygiene → content → test → monitor. One pack. No fluff webinars. Built for UK senders who prefer clear checkboxes over hype.
Who this is for
- Ecommerce / DTC and SaaS marketers who own the ESP
- Solo creators whose course or newsletter revenue depends on email
- Agency juniors who need a standard operating checklist
- Anyone who has “looked at DMARC once” and never finished the job
Who should skip it
- People who do not send email yet
- Teams that already run a documented, audited deliverability programme
- Anyone wanting a magic tool that replaces authentication work
What you get
- The checklist — substantial, ordered, usable the same day
- Sections covering: domain & DNS auth, list & consent, content & headers, infrastructure signals, pre-send testing, post-send monitoring, incident response
- Placeholder rows for your ESP, domains, and tool stack so you can customise
- Clear “stop and fix before you continue” gates so juniors do not skip auth
No invented guarantees (“inbox forever”). Deliverability is probabilistic; process reduces avoidable failures.
What’s inside
- Pre-flight gate: should you even send this campaign?
- SPF, DKIM, DMARC alignment checklist
- From-domain / return-path hygiene
- List sourcing, consent, and suppression checks
- Content red flags (without superstition)
- Link & tracking domain notes
- Warm-up / volume change checks
- Placement / spam testing step (tool-agnostic + optional GlockApps note)
- Post-send dashboards to watch in the first 24–72 hours
- Incident mini-playbook (spike in spam complaints / blocks)
Pricing
Checklist only
£19 Solo
Full pre-flight pack for solo operators.
Lemon test-mode checkout until store application is approved for live payments.
Checklist + SOP notes pack
£39 Team / Agency
For agencies and teams using the checklist as an internal SOP.
Lemon test-mode checkout until store application is approved for live payments.
Optional tool mention
If you need inbox placement testing after you finish auth and hygiene, GlockApps is one option we cover on the site.
View GlockApps on the official site — GlockApps affiliate link live (#Ad).
This product does not require GlockApps. The checklist stays tool-agnostic.
FAQ
Is this legal advice or ESP support?
No. It’s an operational checklist. For DNS or legal/consent questions, use your ESP docs, a deliverability consultant, or qualified advice.
Do I get updates?
Update policy will be stated at checkout.
VAT?
Charged as shown at checkout on our payment platform.
Can my whole agency use one copy?
The £39 tier is intended for team/SOP use — licence details are stated at checkout.